After I flipped a couple of books at the store, the book by David Avrin seemed to stir the curiosity in me. So that very moment I decided to pick this book Visibility Marketing.
David Avrin’s Visibility Marketing takes few steps back to observe, understand and criticize different marketing approaches that help understand what works and what doesn’t work. His insights are more relatable as he shares examples and experiences from real companies. The key takeaway from this book: how you differentiate from your competitors while delivering value at what you are best at.
The author has shared some good tactics and strategies to be more ‘Visible’ in the competitive landscape. It encourages to take a deeper look at the conventional marketing ways being practiced, challenge the preconceived notion and probe if they are significant in today’s scenario by asking the right questions.
Highlights: This book is an easy-read for anyone interested to dig into marketing. It is written in a conversational and engaging style. I enjoyed the analogies and stories that he has nicely weaved in challenging the marketing ways and tactics.
Lowlights: Some intercepts come across little exaggerated or maybe they are hard-hitting truths, I leave that to other readers to ponder.
Overall, it’s worth reading for marketing professionals as well as business owners
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